Your Guide to Understanding BOOJ

 Digital Branding

RE/MAX agents, teams and offices can build and customize their own branded RE/MAX website in just minutes. Each site seamlessly integrates with social accounts and provides in-depth analytics. RE/MAX understands real estate is a local business and these sites are designed to position RE/MAX affiliates as local experts.

Lead Capture

Agents can be more strategic in their interactions with potential clients, reaching out with relevant, targeted communications thanks to insights provided by the booj Platform based on an integrated set of tools that focus on consumer engagement and enablement. Home Valuation Pages, Individual Property Websites and Market Snapshots enable RE/MAX to drive engagement with consumers.

Client Engagement

The booj Platform provides several tools to help agents stay top of mind, including The Sphere Interaction tool, which shows the latest communications with the customer and gives a visual indicator as to whether or not the agent needs to reconnect with them or not. Automation features within the platform can trigger email campaigns and other automated content based on a consumer’s actions on the site. Text, email, phone calls and marketing activity is driven back into the customer record allowing a full view of interaction and engagement.

Deal Management

The fully integrated Deal Pipeline tool provides a comprehensive view of an agent’s current transactions and potential new business. As an agent moves a deal to new milestones within the pipeline, the Task Management tool can automatically mark tasks as completed or open a list of new tasks to help the agent stay organized.