EXCLUSIVE TO RE/MAX: THE FIRST APP, ONE OF THE BEST TOOLS IN REAL ESTATE
The First app is a game-changer for the industry’s top agents.
The First app, which uses AI to identify potential sellers for real estate agents. From there, the app helps agents build a database of contacts that can be sorted based on their likelihood to sell.
Access your First App by visiting www.remax.net, login with your @remax.net account, select the First tile and get started!
FIRST HELPS AGENTS ON THREE BASIC LEVELS
There are three main pillars of First that make it an invaluable tool for agents:
Build a better database. First adds property addresses to contacts who are in your database, and labels many of the Realtor and junk contacts to help you stay focused.
Find your sellers. Using AI technology, First uncovers the deals that are “hiding” in your database and shows you how to focus your time on the right people to win more business.
Master your follow-up. The First app sends follow-up reminders and outreach recommendations to make it easier to build relationships with the right people in your network.
THE BIG QUESTION
How does First determine who wants to sell their home? The First system tracks hundreds of factors about the contact, their household and even their property. It is similar to a Realtor knowing that a house only has 2 bedrooms, the family that lives in the home just had their 2nd kid, and the owner just got a raise. But imagine all the hundreds of thousands of different combinations like this that drive selling behavior. With that being said, one thing the First app doesn’t factor in when determining the likelihood of a seller: their online search history. Why? By the time someone is actively searching for a home, they’ve likely chosen an agent. However, now that First is a member of the RE/MAX technology suite, they plan to work closely with the booj team to utilize the booj “lead score” in helping agents be even more efficient with their time.