There’s another new tool available for RE/MAX agents! “Megaphone” is the newest technology tool that puts you in control of your own advertising. Megaphone is aimed at driving traffic to your listings, websites and social media with just a few clicks.

With Megaphone, open the platform—found in MAX/Center—and enter the goals you hope to achieve with the campaign. Next, through a partnership with Homesnap, you can push out your marketing materials to Facebook, Instagram, Google and Waze. As a whole, agents who have used the Adwerx platform will find that Megaphone functions in a similar capacity.

So how does one create an ad? Start by uploading a size-compliant photo of your choice into Megaphone or you can use Photofy to create a custom graphic. Photofy is a social media content creator that gives agents access to RE/MAX graphics or generic real estate designs to market properties or promote their business! Agents are able to sign up for a 30-day free trial, but are then charged $4 a month for use of the mobile app.

Once an image is uploaded, add in your name and URL information for the ad to link with. Next, Megaphone will direct you to select not only the platform they would like to target, but also the location. The platform takes the information listed into account and comes up with what the add will cost. Agents pay for ads by adding money to their “wallet” on the Megaphone platform.

In addition to posting the ads, the Megaphone platform also provides analytics-based reports on how ads are performing. This way you can share that data with your sellers to show what they’re doing to market the listing (if you’re using Megaphone for this purpose)!

The Megaphone tool is an excellent addition to the RE/MAX tool belt, which agents will find easy to navigate and put into practice. To learn more about Megaphone, take a look at the FAQs.